Raw C
Featured Raw C projects
This week's top Raw C projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Raw C · 'Unhard Health' Gym Bros
Raw C’s latest commercial spot, 'Unhard Health,' explores the intersection of community and fitness within an outdoor coastal gym environment. Featuring a series of fitness enthusiasts, the project focuses on natural movement, stretching, and bodyweight training set against an open-air park landscape. The film leans into a clean, naturalistic aesthetic, utilizing live-action techniques and natural light to frame its lifestyle-driven narrative. The production was steered by agency partner LBB Admin, with the project overseen by Visie Admin.
Raw C · 'Unhard Health' Goat Yoga
Raw C positions its latest beverage campaign within the wellness sector, documenting an outdoor goat yoga class as the central feature. The commercial video leans into a natural light aesthetic, capturing the session set against a backdrop of trees and rolling hills. Utilizing live-action technique, the film focuses on participants in neutral activewear during a sunny park session. The production maintains a clean visual tone throughout the spot.
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