Norfolk Care Career

Norfolk Care Career · Care Recruitment

Norfolk Care Career initiates this public awareness campaign aimed at recruitment within the care sector. Through a series of vignettes, the project emphasizes the interpersonal dynamics and supportive daily interactions essential to caregiving roles. Produced by AdSmart from Sky, the film utilizes natural light and intimate, live-action techniques to foster a sense of accessibility and community. The visual language favors a warm, clean aesthetic, shifting the focus toward genuine moments of connection between caregivers and those they support.