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New York Lottery

19 projects·0 creatives·

Featured New York Lottery projects

This week's top New York Lottery projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

New York Lottery · One Dream

The New York Lottery’s One Dream campaign presents a nocturnal vision of the city, focusing on the kinetic energy of its urban landscape. Created by McCann New York, the spot leans into a cinematic visual language, utilizing live-action techniques to frame the glowing storefronts and towering architecture that define the city at night. Media planning for the project was managed by UM Worldwide. The creative execution integrates bold, high-contrast typography over atmospheric footage, maintaining a vertical format designed for modern digital engagement.

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New York Lottery · Can You Imagine

The New York Lottery's 'Can You Imagine' campaign introduces a series of comedic scenarios, tracking the transition from mundane retail environments to elaborate, fantastical settings. The production, executed by Biscuit Filmworks, anchors the narrative in a convenience store before expanding into stylized tropical and aviation sequences. Technically, the project relies on live-action technique contrasted with high-fidelity VFX to facilitate the jump between the real world and imaginative daydreams. Post-production and VFX were managed by Untold Studios, while the atmospheric sound design and musical score were composed by Heard City to maintain a cinematic tone.

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New York Lottery · X Series

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New York Lottery · HANDS

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New York Lottery · Can You Image? Gas Station

The New York Lottery launches its 'Can You Image?' series with this spot set in a convenience store. The narrative explores the daydreams of a store clerk and customers as they envision life after a win, transitioning through sequences of tropical escapes and surreal indoor adventures. Produced by Biscuit Filmworks and agency McCann New York, the commercial utilizes a cinematic live-action technique to bridge the gap between mundane reality and heightened fantasy. The visuals are enhanced by extensive VFX work from Untold Studios, while the soundscape is developed through a collaboration between Heard City and Singing Serpent.

Project

New York Lottery · Can You Image? Bodega

New York Lottery explores the power of daydreaming in this commercial spot, 'Can You Imagine? Bodega.' The film follows a young woman navigating a corner store, using dynamic camera movements to capture the familiar environment of lottery tickets, neon signage, and local retail aisles. Developed by McCann New York, the project leans into a cinematic aesthetic through live-action technique and precise framing. Production was handled by Biscuit Filmworks, with post-production and visual effects provided by Untold Studios. The soundscape and music were crafted by Heard City and Singing Serpent.