New York Lottery: Who Dunnit
Brand
Date
Apr 2021
Description
New York Lottery’s ‘Who Dunnit’ commercial campaign, developed by agency McCann North America, presents a narrative sequence centered on a group of diverse individuals gathered in a dimly lit, richly decorated interior. The production utilizes moody lighting and cinematic camera angles to establish a tense atmosphere as characters navigate an investigation involving lottery tickets. Produced by Superprime Films, the project leans into live-action technique and a high-contrast aesthetic. Sound design and music composition for the piece were handled by Mack Cut.
Style
Horizontal, Cinematic, Moody
Industries
Background
Living Room
Context
TVC / TV Commercial
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