Neutrogena
Neutrogena's clinical skincare commercials and talent-led beauty campaigns
Featured Neutrogena projects
This week's top Neutrogena projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Neutrogena · Nicole Kidman - What Power Really Looks Like
Neutrogena presents a commercial spot featuring Nicole Kidman, centering on the Rapid Wrinkle Repair range. The film utilizes a clean, high-end cosmetic aesthetic, relying on soft beauty light and a minimalist studio environment to focus on product texture and cream consistency. Developed by agency DDB Worldwide with sound design from Motive Music Sound, the project employs live-action techniques to emphasize a direct, conversational approach. Close-up sequences showcase the product jar and formulations against reflective surfaces, grounding the advertisement in a polished, clinical look.
Neutrogena · Sorry for the Stress!
This Neutrogena campaign for the cosmetics industry features a series of candid encounters captured across New York City. The live-action project leans into an unvarnished aesthetic, using handheld camera movement and natural light to frame a sequence of direct-to-camera addresses. The film navigates urban environments, moving between storefronts, delis, and residential steps. Set against a backdrop of overcast skies, the visual execution prioritizes a cinematic, documentary-style approach to everyday dialogue.
Neutrogena · Kerry Washington Conquers Glitter
Neutrogena showcases their latest skincare line in this beauty commercial featuring Kerry Washington. The spot highlights the product application process through intimate, close-up shots that focus on the interaction between the talent and the skincare products. Produced by DDB Worldwide, the film utilizes clean studio lighting to maintain a polished aesthetic throughout the live-action execution. The project features sound design and music by Motive Music Sound and adheres to a vertical format tailored for digital engagement.
Neutrogena · Main Character Energy
Neutrogena’s Main Character Energy campaign highlights the brand's skincare range through a contemporary, lifestyle-focused commercial. Featuring actress Nicola Coughlan, the film captures a routine sequence centered around a hotel-style vanity, emphasizing a clean and polished aesthetic. Produced by Hogarth UK with creative support from Ogilvy PR UK, the project utilizes live-action techniques to frame daily product application. The visuals rely on warm ambient lighting and a neutral palette to maintain a natural, understated tone throughout the spot.
Neutrogena · Juicy Rapid Fire
Neutrogena highlights its Hydro Boost water gel in the 'Juicy Rapid Fire' commercial, a campaign focused on routine-based skincare applications. The film features a woman within a modern bathroom setting, framing the product through a series of close-ups and application demonstrations. Produced with a clean, polished visual aesthetic, the project utilizes live-action techniques to emphasize hydration and skin texture. The creative direction from DDB Mudra Group and BBDO India leans into vertical-format storytelling designed for direct consumer engagement.
Neutrogena · Winning Protection
Neutrogena highlights its performance-focused skincare line in the Winning Protection commercial, featuring track and field gold medalist Sydney McLaughlin-Levrone. The spot follows the athlete through outdoor training sessions, transitioning into a focused application of the Sport sunscreen formula. Utilizing a live-action technique, the production prioritizes clarity through clean framing and bright natural lighting to emphasize the non-greasy quality of the product. The project showcases commercial cinematography polished with post-production finishing from Carousel Collective and Nice Shoes, accompanied by sound design from Mr. Bronx Audio Post.
Neutrogena · Set
Neutrogena’s latest skincare campaign features John Cena in a minimalist, brightly lit studio setting. The commercial leans into a clean, professional aesthetic, utilizing natural light to highlight the product within a precisely staged environment. Produced by BBDO New York, the live-action spot captures Cena interacting with the production crew and speaking directly to the camera. The project maintains a commercial focus, emphasizing a neutral color palette and straightforward delivery.
Neutrogena · You Can't See
Neutrogena explores studio culture in this commercial spot titled You Can't See. The film tracks professional wrestler and actor John Cena as he arrives at a production lot and makes his way through the bustling Neutrogena Stage 6. Developed by BBDO New York, the project leans into cinematic, live-action techniques to capture the studio arrival sequence. The narrative relies on natural daylight and crisp, realistic staging to ground the commercial in a professional production environment.
Neutrogena · Derm
Neutrogena highlights its Ultra Sheer sunscreen range in this commercial spot, bringing together professional wrestler and actor John Cena and a practicing dermatologist. Set within a brightly lit studio, the project centres on a direct, conversational exchange between the two figures to present the product details. Developed by BBDO New York, the campaign utilizes a clean, live-action technique to maintain a professional aesthetic. The production incorporates close-up product shots alongside behind-the-scenes monitor footage to ground the viewer in the product experience.
Neutrogena · Inflatable Furniture
Neutrogena explores a nostalgic aesthetic in this commercial spot, trading typical skincare visuals for a retro-inspired interior setting. The film leans into a 1980s cinematic atmosphere, featuring a dimly lit living room complete with wood paneling and vintage decor. Developed by BBDO New York, the live-action project centers on a character seated in a transparent inflatable chair, punctuated by the appearance of a CRT television displaying colour test bars. Warm lamp accents and soft ambient light define the visual palette throughout the sequence.
Neutrogena · Neutrogena Remembers Beverly Hills, 90210
Neutrogena reunites Brian Austin Green and Tori Spelling for this commercial spot, which leans into the chemistry of their iconic television roles to anchor the campaign. The production features a romantic proposal sequence set against a coastal backdrop, utilizing a live-action technique to capture the interaction. Captured under ambient lighting on a beach at night, the commercial leans into a nostalgic tone. The project was developed by agency partners BBDO New York to engage an audience through long-standing cultural recognition within the beauty and cosmetics sector.
Neutrogena · 'Neutrogena Remembers Beverly Hills 90210'
Neutrogena reunites Brian Austin Green and Tori Spelling for this cinematic project, evoking a nostalgic tone through a night-time beach setting. The spot features the actors in a conversational, live-action scene that channels the aesthetic of their past on-screen history. Produced with audio post-production by Wave Studios NY, the work focuses on capturing a specific mood through ambient lighting and a horizontal film format.
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