NBC
NBC's dynamic broadcast and TV network campaigns spanning major entertainment and global events
Featured NBC projects
This week's top NBC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
NBC · Winter Olympics – Fire and Ice – 45
NBC brings athletic intensity to the forefront in this 45-second commercial promoting the Winter Olympics. Featuring speed skater Jordan Stolz, the film captures the precision of competitive ice skating through dynamic, high-speed movement. The production, directed by the in-house team at NBC Universal, leans into a cinematic aesthetic defined by cool, desaturated color tones. The visual narrative is enhanced by complex VFX and post-production work from Max Cooper, using slow-motion sequences to highlight the speed and focus of the athlete in a live-action broadcast setting.
NBC, Fisher Price · “It’s The Hard Knock Life – Toy Instrument Version” Annie Live! promo
To promote the live production of Annie, NBC and Fisher Price collaborated on a playful broadcast spot. The commercial features a young child conducting an orchestra of adults who trade traditional instruments for vibrant, plastic toy versions. The piece leans into a high-contrast aesthetic, utilizing clean studio lighting and a theatrical stage setting to spotlight the whimsical interplay between the formal performers and their toy accompaniment. With original music production by Warner Chappell Production Music, the spot employs a live-action technique to translate the energy of the classic production for a modern audience.
NBC · America's Got Talent - Summer
NBC introduces the summer season of America's Got Talent with a promotional film that captures the scale of the long-running series. The campaign relies on a fast-paced montage, cutting between stage performances, judges' reactions, and the atmosphere of large stadium environments. Produced by the in-house team at NBC, the edit leverages cinematic lighting and high-contrast visuals to frame the talent acts. With sound design provided by Yessina Music, the promo utilises a live-action technique to translate the energy of the live studio setting for broadcast audiences.
NBC · Summer Olympics
NBC brings the intensity of the Summer Olympics to the forefront in this broadcast promo. The campaign leans into a high-contrast visual narrative, juxtaposing massive stadium aerials and theatrical arena performances with focused, quiet moments of anticipation featuring a solitary figure. Produced by NBC Universal, the spot utilizes dramatic theatrical lighting and rich, saturated color grading. The edit incorporates slow motion and live-action techniques to emphasize the scale and kinetic energy of the athletic competition.
NBC · American Song Contest
NBC brings the spectacle of the American Song Contest to screen through a high-energy promotional campaign. The broadcast features hosts Snoop Dogg and Kelly Clarkson navigating a dynamic, expansive set designed for live performance. Produced by NBC Universal, the footage leans into a vibrant aesthetic defined by neon lighting and deep purple and blue hues. This cinematic promotional material utilizes live-action techniques to capture the scale of the stage production and the breadth of the musical acts featured in the competition.
NBC · Brand
This NBC promotional commercial highlights the network's star-studded lineup, featuring appearances by Ted Danson, Terry Crews, Kelly Clarkson, and Mariska Hargitay. The spot begins with a stage sequence defined by theatrical spotlights, before moving into a residential setting where the talent discuss their preferred programming. Produced by NBC Universal, the project utilizes live-action technique and clean, dynamic lighting to maintain a broadcast aesthetic. Music and sound design are provided by Yessian Music, rounding out the production as a polished showcase for the network's current talent roster.
NBC · Titan Games: Tough Obstacles
NBC’s promotional campaign for 'Titan Games: Tough Obstacles' introduces the high-stakes physical competition series through a focused, live-action showcase of the program's primary athletic talent. The spot features host Dwayne Johnson and competitors including Tyron Woodley and Joe Thomas within a high-contrast studio environment. Built around a dramatic, spotlighted stage, the production utilizes dynamic camera work and high-energy motion graphics to convey the scope of the physical challenges. The visual language favors a clean, cinematic aesthetic that emphasizes the intensity of the obstacle-based format developed for the network.
NBC · Paris
NBC brings a polished, high-end feel to this promotional broadcast spot centered on Paris Hilton. The production utilizes a cinematic live-action technique, capturing the talent within a sun-drenched, ornate interior setting. The visual approach relies on golden hour lighting and natural light to create warm, ethereal flares that catch the sequined detailing of the wardrobe. Sound design and original music for the project are provided by Yessian Music, reinforcing the sophisticated tone of the piece.
NBC · Hidden Homes
NBC introduces its series Hidden Homes through a series of expansive, experiential outdoor installations. Orchestrated by agency The Bait Shoppe, the campaign transforms urban facades and palm-lined streetscapes into immersive canvases. The project utilizes large-scale fabric wraps in high-saturation hues of purple, blue, and red, anchored by bold typography and recurring key-shaped graphics. This live-action commercial approach focuses on high-visibility street-level branding, integrating the network's show identity directly into the architectural environment.
NBC · The Voice: This Will Be Good
This promotional spot for NBC's singing competition series, The Voice, captures the candid interplay between the show's coaches. Set in a backstage lounge, the narrative unfolds around a celebratory cake-cutting moment, transitioning through interactions between the cast members in a relaxed, communal environment. Produced by NBC, the piece leans into a cinematic visual style. The live-action technique provides a grounded perspective on the series, highlighting the rapport between the coaches ahead of the new season.
NBC · Deal Or No Deal Island "Jungle"
NBC introduces a new chapter for the Deal Or No Deal Island franchise with this promotional short. The spot embeds the familiar high-stakes briefcase mechanic into a dense, tropical environment, blending live-action technique with cinematic motion graphics to establish an adventurous tone. Produced by Moving Parts and The Lift, the campaign utilizes rapid camera movement and mist-heavy environmental design to navigate the jungle setting. Yessian Music provides the sound design, grounding the visual journey through the foliage.
NBC · Brooklyn Nine Nine All Action Trailer
NBC brings a heightened intensity to the Brooklyn Nine Nine promotional campaign with this all-action trailer. The narrative unfolds through a series of high-stakes sequences, pivoting from nocturnal aerial cityscapes to a tense rooftop standoff featuring the show’s ensemble cast. The production leans into a cinematic aesthetic, utilising drone footage to establish scope and scale. The piece employs moody, high-contrast lighting defined by cool blue tones and ambient city glow to shift the tone of the series into an action-oriented space. Sound design provided by The Elements Music underscores the tactical, suspenseful atmosphere of the scenes.
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