NBC
Winter Olympics – Fire and Ice – 45
Brand
Date
May 2026
Description
NBC brings athletic intensity to the forefront in this 45-second commercial promoting the Winter Olympics. Featuring speed skater Jordan Stolz, the film captures the precision of competitive ice skating through dynamic, high-speed movement. The production, directed by the in-house team at NBC Universal, leans into a cinematic aesthetic defined by cool, desaturated color tones. The visual narrative is enhanced by complex VFX and post-production work from Max Cooper, using slow-motion sequences to highlight the speed and focus of the athlete in a live-action broadcast setting.
Style
Horizontal, Action, Cinematic, Desaturated, Cool
Techniques
Slow motion, VFX / visual effects
Industries
Broadcast & TV Networks
Color
Jet Black
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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