NBC: Summer Olympics
Brand
Date
May 2022
Description
NBC brings the intensity of the Summer Olympics to the forefront in this broadcast promo. The campaign leans into a high-contrast visual narrative, juxtaposing massive stadium aerials and theatrical arena performances with focused, quiet moments of anticipation featuring a solitary figure. Produced by NBC Universal, the spot utilizes dramatic theatrical lighting and rich, saturated color grading. The edit incorporates slow motion and live-action techniques to emphasize the scale and kinetic energy of the athletic competition.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Event
Olympics
Color
Medium Grey
Burgundy
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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