FOX
Featured FOX projects
This week's top FOX projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
FOX · FIFA World Cup
FOX spotlights the FIFA World Cup through a series of commercial spots that blend corporate and domestic settings with unexpected narrative pivots. The creative, helmed by Anomaly LA, captures the tension of match-day viewing across disparate environments ranging from modern office corridors to a suburban children's party. The campaign utilizes a mix of vertical and horizontal formats, leaning into a cinematic aesthetic that maintains a clean, realistic visual quality. Whether depicting office distractions or an chaotic backyard gathering, the execution relies on live-action techniques to frame the tournament's cultural ubiquity.
Project FOX · Visual Identity & Collateral
FOX’s visual identity and collateral project establishes a sophisticated design language for the real estate group, leaning into a minimalist aesthetic defined by clean typography and tactile material studies. Under the creative direction of Matija Gabrilo, the work integrates architectural photography with disciplined editorial layouts, balancing serif and sans-serif type against a warm, muted palette of cream, slate, and charcoal. The collateral suite—ranging from print brochures and business cards to digital marketing assets—uses high-contrast compositions and structural grid systems to communicate market positioning. The visual system frequently highlights interior design details and sculptural forms, utilizing soft light and macro perspectives to elevate the brand's premium presence. Techniques such as geometric line art and layered typographic motifs create a cohesive, modern corporate identity.
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