NBC: American Song Contest
Brand
Date
May 2022
Description
NBC brings the spectacle of the American Song Contest to screen through a high-energy promotional campaign. The broadcast features hosts Snoop Dogg and Kelly Clarkson navigating a dynamic, expansive set designed for live performance. Produced by NBC Universal, the footage leans into a vibrant aesthetic defined by neon lighting and deep purple and blue hues. This cinematic promotional material utilizes live-action techniques to capture the scale of the stage production and the breadth of the musical acts featured in the competition.
Style
Horizontal, Cinematic, Neon, Golden Hour
Industries
Color
Jet Black
Violet
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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