NBC: Hidden Homes
Brand
Date
Mar 2023
Description
NBC introduces its series Hidden Homes through a series of expansive, experiential outdoor installations. Orchestrated by agency The Bait Shoppe, the campaign transforms urban facades and palm-lined streetscapes into immersive canvases. The project utilizes large-scale fabric wraps in high-saturation hues of purple, blue, and red, anchored by bold typography and recurring key-shaped graphics. This live-action commercial approach focuses on high-visibility street-level branding, integrating the network's show identity directly into the architectural environment.
Style
Horizontal, Commercial
Industries
Color
Sky Blue
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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