Mamedes & Gasch

Mamedes & Gasch · Brand Identity

The brand identity for Mamedes & Gasch establishes a restrained visual language across a diverse range of applications. Developed through a collaborative effort by LOTIPA, Estúdio Trauma, and generative image artist Alex Monteiro, the system centers on high-contrast monochrome tones, precise sans-serif typography, and a distinctive griffin emblem. By incorporating tactile print finishes like debossed metallic plates and textured leather backgrounds alongside clean digital motion graphics, the project maintains a consistent corporate aesthetic. The visual structure balances minimalist vector elements with editorial layout techniques, resulting in a cohesive identity that spans both physical collateral and mobile-first animated content.