Mainstays

Mainstays · Becky G & Alejandra

Mainstays partners with Becky G and her mother Alejandra for a retail campaign introducing their latest home collection. Captured in a domestic, family-styled living room, the project highlights a range of interior decor, including pillows, table settings, and lifestyle accessories. The spot utilizes warm, inviting lighting to establish a candid atmosphere as the pair shares personal stories alongside the product display. Executed with a live-action technique, the commercial leans into a minimalist aesthetic to maintain focus on the home goods. Production for the project was provided by GREATERGOOD.