Mac-A-Roni

Mac-A-Roni · Cheesy Good Rom Com 30

The Cheesy Good Rom Com 30 commercial for Mac-A-Roni explores the intersection of domestic comfort and genre-driven narrative. The piece juxtaposes kitchen-based cooking sequences with heightened romantic tropes, using a rainy city aesthetic to frame the culinary experience. The project incorporates live-action technique and warm color grading to emphasize the appeal of the packaged food product. Sound design and music by Sound Goods anchor the shifting tones between comedic cooking moments and dramatic narrative beats.

Mac-A-Roni · Cheesy Good Rom Com 15

This 15-second spot for Mac-A-Roni explores a narrative-driven approach to food marketing within the CPG sector. The film channels a romantic comedy aesthetic, alternating between high-detail product shots and dramatic live-action storytelling. Captured with a cinematic, warm colour grade that mimics golden hour lighting, the commercial focuses on the texture of prepared cheddar pasta. Sound design for the campaign was produced by Sound Goods.

Mac-A-Roni · Cheesy Good Rom Com

Mac-A-Roni · Cheesy Good Family Portrait