Loft

2 projects·0 creatives·

Featured Loft projects

This week's top Loft projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Model in a blue strapless top and light wash jeans posing before a blue textured backdrop with a sandy beach visible in the background.

Project

Loft · Summer 2026

Loft’s Summer 2026 campaign leans into a relaxed, coastal aesthetic to showcase the season’s latest apparel. Photographed by Mei Tao, the imagery captures the collection against a series of textured blue backdrops that frame glimpses of the sandy beach and ocean. The campaign focuses on casual layering and denim-heavy ensembles, with makeup by Kaoru Okubo complementing the bright, outdoor setting. Utilizing natural light to maintain a clean commercial look, the production highlights the versatility of the summer line in a warm, beachside environment.