Keels University

Keels University · Cleaning '22

Keells University presents 'Cleaning '22,' a promotional campaign designed to showcase the intersection of historic campus architecture and modern academic facilities. The project highlights the institution's commitment to sustainability through shots of renewable energy infrastructure, such as wind turbines and solar panels, alongside everyday student life. Produced by AdSmart from Sky, the piece utilizes live-action technique and drone footage to traverse the university grounds. The narrative balance between outdoor athletic training and interior laboratory work is maintained through clean graphic text overlays and a warm visual tone throughout the horizontal commercial format.