instax
Featured instax projects
This week's top instax projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
instax · Live Life Wide
Instax presents 'Live Life Wide,' a commercial campaign centered on the intersection of mobile technology and physical photography. The spot captures candid urban moments, featuring protagonists navigating the city, editing images, and circulating physical prints among friends. Directed through a lens of vibrant spontaneity, the film emphasizes textured interior spaces and the tactile nature of print media. The production leans into a retro-inspired aesthetic, utilizing live-action techniques and warm, naturalistic lighting to frame everyday creative interactions. The project is underscored by an energetic musical score provided by Heavy Duty Projects.
instax · Time for the Unexpected
instax presents Time for the Unexpected, a commercial campaign capturing the spontaneous energy of friends navigating a series of leisure activities. The project spans diverse environments, including an indoor arcade and a mini-golf course, emphasizing candid interactions documented through instant photography. Developed in collaboration with McCann New York, 1stAveMachine, and Sandra Azedo, the production leans into a vibrant aesthetic. The visual narrative utilizes live-action technique and saturated color palettes, supported by natural lighting and fluid tracking shots that prioritize kinetic, shared moments over traditional product staging. The film features post-production and VFX contributions from Kate Papciak, CARTEL, and No6.
instax · For when it clicks
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