Hendy Sale

Hendy Sale · 2019

The 2019 Hendy Sale campaign centers on a promotional commercial that uses motion graphics to communicate retail vehicle savings and customer guarantees. The work features bold 3D typography set against dark blue backgrounds, using high-contrast visual transitions to structure its messaging. Developed by AdSmart from Sky, the spot relies on typography-led storytelling to deliver its commercial narrative. The project leans into a clean visual aesthetic, maintaining a consistent tone across the promotional sequence.