Haus Labs
Featured Haus Labs projects
This week's top Haus Labs projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Haus Labs · HAUS LABS | Bronzing Veil Campaign
The Haus Labs Bronzing Veil campaign presents a series of minimalist beauty portraits designed to showcase the luminous, sun-kissed finish of the brand’s signature bronzing range. Shot by photographer Betina du Toit under the creative direction of Katharina Korbjuhn, the campaign leans into a clean, editorial aesthetic defined by bright studio lighting and seamless white backdrops. Featuring model Raquel Brito, the imagery emphasizes tactile cosmetic textures and a warm color palette. Fashion editor Daniel Gaines contributes a minimalist approach to styling, while makeup artist Sandy Nicha focuses on radiant skin finishes, complemented by manicures from Lolly Koon. The project integrates commercial product close-ups with portraiture, using soft directional light to highlight the product packaging and the natural glow of the subjects.
Project Haus Labs · Haus Labs Bronzing Veil Campaign
The Haus Labs Bronzing Veil campaign channels a minimalist aesthetic to highlight the brand's sun-kissed cosmetic collection. Through a series of clean beauty portraits and product-focused imagery, the campaign emphasizes radiant skin textures and warm, glowing tones. Photographer Betina du Toit and creative director Katharina Korbjuhn utilize soft lighting and seamless white backgrounds to maintain a polished, commercial look. Featuring model Raquel Brito, the work incorporates precise makeup artistry by Sandy Nicha and fashion styling by Daniel Gaines to center the product packaging against a natural, luminous complexion.
Project Haus Labs · Lips That Shine Non-Stop - Atomic Sh ...
Haus Labs captures the essence of vibrant, high-pigment allure in their latest cosmetics campaign, Lips That Shine Non-Stop, a series that masterfully positions product performance at the center of the frame. Through the lens of photographer Katharina Korbjuhn, the editorial photography leans into the brand's sophisticated identity, utilizing clean studio strobe and high-key lighting to emphasize the product's finish. The visual narrative relies on tight, intimate portraiture that brings the viewer into the application process, underscored by the precise technical work of makeup artist Sandy Nicha. By juxtaposing bold red and orange pigments against soft, minimalist backgrounds, the project achieves a polished commercial aesthetic that feels both accessible and aspirational. Model Kai Schreiber anchors these visuals, maintaining a direct, engaged gaze that reinforces the intimate nature of the brand experience. The deliberate use of natural light in select frames provides an ethereal, soft-focus quality, balancing the stark sharpness of the studio work and ensuring the lip color remains the undeniable focal point. Hair stylist Tomo Jidai complements this refined look with sleek, defined styling that keeps the composition uncluttered. This campaign effectively bridges the gap between commercial utility and high-end editorial flair, proving that modern beauty branding is as much about the tactile experience of the product as it is about the final polished image.
Project Haus Labs · Haus Labs Still life - gift sets
Haus Labs captures its complexion range in this commercial still life series. The project focuses on the clean, structural aesthetics of the brand’s foundation, concealer, and powder packaging, set against high-key backgrounds that emphasize a minimalist palette. Photographer Annemarie Kuus and creative director Katharina Korbjuhn balance product photography with curated object arrangements. By juxtaposing makeup tools with organic elements like quartz and florals, the work utilizes soft, diffused lighting to maintain a consistent visual language across the beauty campaign.
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