Glyn Hopkin Renault

Glyn Hopkin Renault · TVC

Glyn Hopkin Renault showcases the Renault Captur in this commercial television campaign, highlighting the vehicle within diverse urban and street environments. The project focuses on the interplay between the car's design and active city life, featuring a series of sequences that follow commuters and city dwellers interacting with the vehicle. The production utilizes live-action technique and a clean, warm aesthetic to emphasize the car's practical and stylistic features. With quick cuts and intentional framing, the commercial integrates text overlays to communicate specific financing and promotional pricing details for the automotive brand.