GE

GE · Wind Energy Super Bowl Ad

GE · Raining Octopus

In a bold departure from conventional corporate communications, the Raining Octopus campaign for GE masterfully bridges the gap between abstract surrealism and the hard realities of enterprise and B2B software technology. By juxtaposing the unexpected presence of cephalopods in mundane urban environments—from rainy playgrounds to the pressurized stillness of an airplane cabin—the creative team at BBDO New York constructs a compelling visual metaphor for the unpredictability of global power grids. This cinematic montage leans into a high-concept narrative where the whimsical, dreamlike atmosphere of live-action technique and slow motion sequences serves as an uncanny foil to the urgent, technical reality of industrial infrastructure. As the film oscillates between sweeping wide shots of metropolitan chaos and intimate close-ups of human wonder, the inclusion of complex power grid interfaces grounds the surreal phenomenon in an authentic industrial context. The moody, cool-toned color grading enhances the sense of a global event unfolding in real time, effectively using VFX to amplify the urgency of rerouting power. By moving beyond traditional technical demonstrations, this project utilizes surrealism to transform standard industrial messaging into a highly memorable brand experience. It manages to capture the critical necessity of resilient software architecture without relying on jargon, instead letting the interplay of visual tension and cinematic pacing define the essential role of technology in keeping a modern, volatile world functioning seamlessly.

GE · lng

GE explores the intersection of technical expertise and heavy machinery in its latest corporate video, 'lng'. The film documents industrial training and engineering environments, shifting between classroom settings and active warehouses. Produced by Curious Films with creative agency support from Clemenger BBDO, the project leans into a clean, horizontal aesthetic. Post-production and VFX were managed by Fin Design + Effects, ensuring a polished look that prioritizes a live-action technique to highlight complex industrial operations.

GE · Healthcare

This GE Healthcare campaign spotlights the intersection of medical innovation and clinical practice. Captured through live-action technique, the film navigates hospital environments, observing medical staff as they engage with advanced imaging hardware, including MRI and ultrasound systems. Featuring cinematic lighting, the project highlights the precision of modern healthcare delivery. Production was handled by Curious Films, with creative development by Clemenger Melbourne and post-production effects provided by Fin Design + Effects.

GE · The Anything Factory

GE · Beautiful Law

GE · GE's Opening Day

GE · Ideas

GE · Childlike Imagination - Non Olympics - Mom

GE · Raining Octopuses