Figment

Figment · Brand Identity

The brand identity for Figment establishes a cohesive visual language through tactile stationery and environmental touchpoints. The project employs a refined color palette, utilizing earthy tones and pastel accents to anchor its minimalist typography and graphic layout. Execution focuses on high-contrast compositions and depth, emphasizing paper quality and materiality across diverse collateral. Developed by Foreign Policy, Léo Maubert, Redkroft, Studio Es, and JAC&, the identity spans various commercial applications, from custom packaging and business cards to lifestyle photography and branded merchandise. The work leans into clean design principles, featuring subtle emboss and deboss techniques to create a sophisticated, textured finish throughout the brand system.