Figma

Figma · Australian and New Zealand Bureau of Nicknames

Figma launches the Australian and New Zealand Bureau of Nicknames, a campaign focused on the collaborative nature of its digital design platform. Featuring agency Hellions, the commercial highlights the workflow between users, moving from a residential setting to a professional office environment. The project utilizes a live-action technique characterized by warm lighting and a focus on domestic and commercial interior styling to convey the platform's versatility in everyday design tasks. This horizontal format commercial emphasizes the practical application of Figma within creative teams.