Empress

Empress · HULU Ad

Empress explores the craft of cocktail preparation in this commercial video production, spotlighting the brand's signature gin within a high-end bar environment. The piece employs cinematic, live-action techniques to document the assembly of a signature cocktail, moving from precise measurements in a copper jigger to the final addition of fresh citrus garnish. With moody lighting and a blurred city backdrop, the film emphasizes the visual profile of the product. The project serves as a focused brand entry into the alcoholic beverages and food & beverage spaces.