Dalston Coffee

Dalston Coffee · Brand Identity

Dalston Coffee introduces a refined brand identity project designed by Ingrid Picanyol Studio, featuring a cohesive visual system characterized by minimalist typography and playful, architectural packaging design. The identity centers on custom boxes structured to mimic storefronts, utilizing vibrant striped awnings and detailed line-art illustrations by Lourenço Providência. The visual narrative spans both 3D render / CGI animation and static graphic design. By pairing clean, geometric layouts with a rich palette of deep greens and earth tones, the project establishes a modern aesthetic. The application of motion graphics emphasizes the functional elements of the packaging, highlighting typographic consistency and the interplay of line-art characters within the brand ecosystem.