Daily Spoon

Daily Spoon · Brand Identity

Daily Spoon’s brand identity project establishes a visual language centered on minimalist typography and a structured, clean aesthetic. The identity system, developed by graphic design practice andstudio, utilizes bold serif lettering paired with a distinct color palette to differentiate its range of plant-based nutrient blends and protein supplements. Photography by Zymante Stankelyte anchors the brand in both commercial and editorial contexts. The work transitions between crisp, studio-lit product shots on neutral backgrounds and warm, analogue-style lifestyle scenes that lean into a grainy, retro texture. By juxtaposing structural graphic design with natural light and interior settings, the project creates a cohesive presence across both packaging and supporting collateral.