Curry Cafe

Curry Cafe · Brand Identity

MORE Studio developed a comprehensive brand identity for Curry Cafe, spanning physical signage, menu design, and digital motion assets. The project leans into a vibrant color palette, utilizing retro-inspired graphic design and vector animation to unify the canteen's visual language across diverse touchpoints. The collateral integrates bold typography and multilingual layouts, including English and Tamil script, set against clean, minimalist compositions. Execution across the restaurant's physical storefronts and print materials emphasizes sharp, contrast-driven aesthetics, incorporating natural light photography and flat vector graphics to anchor the brand in its urban context.