Chili’s Grill & Bar

Chili’s Grill & Bar · Margarita of the Month Club

Chili’s Grill & Bar leans into a high-energy social aesthetic for their Margarita of the Month Club campaign. Directed as a dynamic commercial, the production features an ensemble cast engaged in choreographed movement, set against a waterfront backdrop with a palette of vibrant pastel tones. The project captures a distinct 1980s-inspired atmosphere through its use of retro apparel and saturated staging. The live-action technique is complemented by fluid camera work and polished grading, highlighting the playful nature of the brand’s monthly promotion. The film was produced by Rebolucion Mexico and Ridley Scott Associates LA, with additional creative and media support provided by GALE.