BIEN Anthem 2025

BIEN Anthem 2025 · Design With, Not For

BIEN presents 'Design With, Not For,' an animated project serving as the Anthem 2025 campaign for the studio. The piece leans into a high-energy visual narrative that transitions between vibrant 2D animated sequences featuring stylized sports and creatures, to high-contrast motion graphics and abstract vignettes. Technically, the work utilizes a blend of cinematic and neon aesthetics to maintain momentum. The execution focuses on fluid transitions between illustrative action and sharp, clean typographic treatments, creating a cohesive rhythm across the motion-based storytelling.