Ben Sherman
Featured Ben Sherman projects
This week's top Ben Sherman projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Ben Sherman · Ben Sherman Signature S/S 2026 Campaign
The latest Ben Sherman Signature S/S 2026 campaign captures a masterclass in modern sartorial heritage, repositioning the iconic British brand within the luxury fashion sector through a lens of timeless camaraderie. Shot by photographer Branislav Simoncik, the series embraces a refined editorial minimalism that leans into the rich history of the label while offering a contemporary update for the discerning wearer. Through a masterful use of soft light and a deliberate black and white color palette, the campaign transforms a simple game of billiards into an intimate, documentary-style narrative that emphasizes texture and pattern. The visual storytelling is elevated by the precise work of fashion editor and stylist Gloria Alafarga, whose curation of the patterned short-sleeve shirts brings a tactile depth to the collection. Models Toni Engonga and Tristan Watkins anchor the imagery, lending a palpable sense of ease that feels both authentic and aspirational. By eschewing over-production in favor of lived-in authenticity and live-action technique, the project successfully bridges the gap between classic menswear aesthetics and current high-fashion sensibilities. This collaboration underscores Ben Sherman's ability to maintain its stylistic roots while exploring new frontiers in lifestyle photography, ultimately delivering a campaign that feels as sophisticated as it is effortless, marking a definitive evolution for the brand as it moves toward the mid-decade season.
Project Ben Sherman · 'Signature' Fall 2025 Ad Campaign
The Signature Fall 2025 campaign for Ben Sherman captures a quintessential marriage of British heritage and contemporary creative spirit. Photographed by Amar Daved, the imagery leans into the brand's long-standing connection to music culture, casting a series of young musicians and creatives within serene, naturalistic settings. From lakeside docks to lush meadows and intimate, sun-drenched interiors, the campaign channels a relaxed, editorial minimalism that prioritizes authentic textures. The visual narrative relies heavily on natural light to emphasize the tactile quality of the collection, highlighting intricate knitwear, structured corduroy, and layered outerwear. With creative direction and styling by Studio V&C, the project avoids the polished sterility of traditional fashion advertising in favor of a candid, lifestyle-oriented atmosphere. Featuring models Tom Meacock, Michael Chima, and Tristan Ricketts, the composition feels less like a staged production and more like a window into a creative process, as subjects are frequently pictured with acoustic guitars, journals, and personal artifacts. This commercial menswear campaign succeeds by placing the focus firmly on the garment’s versatility, seamlessly blending the utility of rugged Harrington jackets and chore coats with the refined sophistication of tailored knit polos and checked blazers, ultimately presenting a cohesive, approachable vision for the modern man.
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