Avril

Avril · Brand Identity

Caserne has developed a comprehensive brand identity for Avril, a project that spans both digital and physical touchpoints within the food and beverage retail sector. The visual system is anchored by a clean, minimalist aesthetic, characterized by crisp typography and a recurring palette of deep green and white. Central to the design are organic, hand-drawn vector illustrations that highlight fresh produce and botanical elements, reflecting the brand's focus on natural ingredients. The project demonstrates technical versatility, extending from static print collateral and packaging to dynamic motion graphics. These animations animate the brand's serif letterforms and spiral motifs, bringing a sense of movement to urban billboards and in-store displays. By integrating these graphic elements across grocery store interiors, delivery vehicles, and packaging, Caserne has established a cohesive visual language that maintains consistency across diverse consumer environments.