Armarium
Featured Armarium projects
This week's top Armarium projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Armarium · Armarium Spring Summer 2027
The Armarium Spring Summer 2027 campaign presents a sharp, minimalist exploration of contemporary fashion silhouettes. Photographed by Vitali Gelwich, the series transitions between controlled studio environments and raw, brutalist architectural backdrops, utilizing a mix of natural light and high-contrast studio setups to define the collection's structure. Fashion editor and stylist Jessica Willis curates a wardrobe defined by clean tailoring, featuring draped dresses, structured blazers, and statement accessories. The editorial, fronted by model Mila van Eeten, leverages techniques such as analogue film and monochrome grading to elevate the textural depth of the garments. The project was further shaped by makeup artist Giulia Cigarini and casting director Maria Giulia Azario, resulting in a cohesive visual narrative.
Project Armarium · Armarium Fall Winter 2026
The Armarium Fall Winter 2026 campaign leans into a vision of modern architectural elegance, presenting a collection that is as much about structural integrity as it is about high-end fashion. Captured through the lens of photographer Eleonora d'Angelo, the project utilizes a deliberate mix of studio strobe lighting and soft natural light to define the sharp silhouettes of the season. Fashion editor and stylist Mariaelena Morelli curates a look that emphasizes textural juxtaposition, pairing matte fabrics with high-gloss leather opera gloves, structured faux fur, and bold, geometric gold-toned jewelry. Model Waleska Gorczevski brings a poised, minimalist intensity to each frame, her presence anchored by the stark, clean lines of the white studio backdrops and modern interior environments. The campaign serves as a masterclass in editorial portraiture, where the interplay between the subject and the negative space highlights the meticulous tailoring of the garments. With makeup by Andrea Severino Sailis and casting by Maria Giulia Azario, the imagery feels cohesive and intentional. By stripping away visual clutter, the work forces a direct engagement with the collection's material qualities, from the fluidity of layered ensembles to the sharp, commanding edge of a monochromatic leather outfit. This series captures the intersection of contemporary design and timeless luxury, resulting in a refined portfolio that reads as both timelessly sophisticated and distinctly forward-thinking.
Project Armarium · Shoes 2024 Ad Campaign
The Armarium 2024 ad campaign masterfully navigates the intersection of footwear and high-fashion editorial, presenting a visual narrative that feels as architectural as it is intimate. Under the creative direction of Giorgia Gabriele, the campaign employs a distinct split-composition technique that juxtaposes the structural rigor of premium leather goods against the raw, organic curves of the human form. By alternating between high-contrast monochrome studio portraits and dynamic street scenes shot in natural light, the project creates a sophisticated rhythm that highlights the brand's minimalist ethos. The imagery leans into a tactile language, focusing on the sharp square toes and slender stiletto silhouettes of the footwear, while simultaneously grounding the products in diverse, textured environments ranging from raw concrete blocks to historic cobblestone paths. Through the deliberate use of slow motion and live-action techniques, the photography captures a sense of urban movement that breathes life into the static, sculptural beauty of the shoes. This balance of lifestyle-oriented realism and commercial polish reflects an elevated approach to footwear marketing, one that prizes clean, sans-serif typography and soft, professional lighting to emphasize the material quality of the collection. Ultimately, the campaign functions as an artistic study in form, where the juxtaposition of anatomy and accessory creates an enduring, contemporary aesthetic that resonates deeply within the modern fashion landscape.
Project Armarium · Armarium Resort 2025 Lookbook
Armarium presents the Resort 2025 lookbook, a series of editorial portraits that lean into a minimalist aesthetic. Photographed by Eleonora d'Angelo, the collection features model Lara Menezes in a variety of clean, contemporary studio settings. The imagery utilizes soft, natural light to highlight the structured silhouettes and earthy palette of the new pieces. Fashion styling by Mariaelena Morelli defines the visual narrative, with hair and makeup by Astor Hoxha and casting direction by Maria Giulia Azario. The lookbook balances stark white studio backdrops with textured leather furniture, resulting in a consistent, editorial presentation of the brand's latest offering.
Project Armarium · Armarium Resort 2026 Lookbook
The Armarium Resort 2026 lookbook presents a collection of editorial portraits and location-based fashion shots. Photographed by Eleonora d'Angelo, the series leverages natural light and minimalist framing to highlight the collection's refined silhouettes and metallic accessories. Art direction and styling by Mariaelena Morelli emphasize a clean, modern aesthetic. The imagery alternates between studio portraits with a focus on beauty light and outdoor architectural settings, featuring model Olivia Palermo, to convey the collection's versatility.
Project Armarium · Armarium Fall Winter 2025
The Armarium Fall Winter 2025 fashion editorial series centres on a minimalist aesthetic, utilizing soft natural light to highlight architectural tailoring and fabric texture. Photographer Eleonora d'Angelo captures model Vilma Sjöberg across a series of studio-based compositions that shift between clean white backdrops and warm, tactile, earthy backgrounds. The project emphasises structured silhouettes and layered knitwear, with styling by Mariaelena Morelli. The imagery leans into a neutral, sophisticated palette, incorporating sharp accessories and precise tailoring. Casting for the editorial was managed by Maria Giulia Azario, with makeup artistry provided by Andrea Severino Sailis.
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