Allwyn
Featured Allwyn projects
This week's top Allwyn projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Allwyn · Musical Scratchcards
Allwyn brings a festive spirit to the table in this holiday campaign, Musical Scratchcards. The spot captures a family gathering, centering on the interaction and excitement surrounding scratchcard games during a communal meal. Produced with a live-action technique, the film utilizes warm, ambient indoor lighting to build a cozy, grounded atmosphere. The execution relies on cinematic pacing to highlight the social dynamic of the season.
Allwyn · Deal Dippers
Allwyn’s holiday campaign, 'Deal Dippers,' frames festive traditions through a dual lens of coastal activity and intimate gatherings. The spot balances sequences of a group taking a cold-water winter swim with the warmth of a traditional indoor Christmas dinner, centering on friends sharing crackers and scratch cards. Produced by Girl&Bear with creative from VCCP, the live-action commercial leans into a cinematic aesthetic, utilizing clean, bright natural daylight for its outdoor sequences and a saturated, warm color palette for the indoor dinner party scenes. The execution captures a sense of holiday community, with sound design and music production credited to Time Based Arts, Factory Studios, VoxSkool, and DLMDD.
Allwyn · Euromillions Valentine's
Allwyn's Euromillions Valentine's campaign leans into a celebratory aesthetic for the holiday prize draw. The commercial follows a couple in a coastal setting, utilizing slow motion and natural light to establish a bright, minimalist visual tone. Developed by VCCP and Allwyn’s in-house Creative Hub, the spot maintains a warm, rhythmic pace to highlight the promotional event. The production centres on the beachside getaway narrative to frame the upcoming draw.
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