Adult Social Care UK

Adult Social Care UK · Made With Care

Adult Social Care UK’s campaign, Made With Care, explores the professional and personal dimensions of the care sector. Through an observational documentary lens, the work focuses on the daily interactions between care workers and the individuals they support across various domestic and clinical settings. The project incorporates a cinematic, live-action approach that utilizes natural light to capture authentic exchanges. With creative direction from MullenLowe UK and production support from Various Films and Picture Club, the footage depicts the routine tasks and shared moments that define the role, highlighting the interplay of empathy and professional assistance. Post-production and VFX were managed by Black Kite, with additional contributions from Sine and ET Casting.