Ace

Ace · Brand Identity

Ace commissioned graphic design studio Smörgåsbord to develop a comprehensive brand identity that balances structured geometric iconography with expansive experiential design. The project establishes a visual language rooted in minimalist vector principles, utilizing high-contrast monochrome patterns and a recurring red-and-white palette to maintain consistency across digital, print, and spatial applications. The identity extends into physical environments through architectural interventions, featuring integrated lighting installations and industrial office layouts that mirror the sharp, clean lines found in the studio's motion graphics. From the precision of the grid-based logomarks to the atmospheric staging of brand events, the system provides a cohesive framework that emphasizes typographic hierarchy and fluid, animated transitions.