Zillow
Featured Zillow projects
This week's top Zillow projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Zillow · Some Day Starts Today
Zillow’s 'Some Day Starts Today' commercial campaign captures the emotional transition of moving into a new home. The film follows various individuals as they navigate significant domestic milestones, from unlocking the door to an apartment to settling into a sunlit balcony. Directed through agency Johannes Leonardo, the production leans into cinematic live-action techniques to emphasize personal anticipation. The visual narrative combines intimate close-ups with broad environmental shots, fostering a warm tone that highlights the significance of real estate and domestic life.
Zillow, World of Warcraft · Zillow for Warcraft - Case Study
Zillow and World of Warcraft present a humorous crossover concept that bridges the gap between modern real estate technology and fantasy gaming environments. This case study video demonstrates the application of property search tools to the digital landscapes of Azeroth, mapping familiar listing interfaces onto iconic game settings. The project features a blend of 3D render / CGI and live-action technique, integrating clean graphic design elements that overlay professional search utility onto immersive in-game footage. Creative direction by Seun Pinheiro drives this exploration of brand collaboration within the technology sector, highlighting the intersection of property app design and digital gaming culture.
Zillow, The Devil Wears Prada 2 · Rentals For Spring
Zillow partners with The Devil Wears Prada 2 for a promotional project focused on the search for premium rental spaces. The film highlights modern professional environments through a clean, cinematic lens, capturing a corporate aesthetic set against high-rise cityscapes. The piece leans into a live-action technique, utilizing natural daylight to emphasize the office interiors. Production was led by Gravy Films and Feels Like Home, with post-production and visual effects provided by Uppercut and creative direction from Ben Conway.
Zillow · 'Nightswimming'
Zillow’s 'Nightswimming' campaign for the real estate platform centers on a cinematic live-action narrative featuring two individuals navigating a garden before diving into an illuminated pool. The visual execution utilizes underwater techniques to capture movement through turquoise, light-flecked water, paired with wide shots framing a modern house with a glowing interior. Created in collaboration with agency FIG, the production was helmed by Love Song. Post-production and VFX were handled by The Mill London, with music and sound design provided by Barking Owl and Good Ear Music Supervision.
Zillow · Rental Apartments: Laundromat
Zillow spotlights the convenience of their rental search platform in this commercial spot, Rental Apartments: Laundromat. The narrative follows a protagonist navigating the frustrations of communal laundry facilities before discovering a home with modern, in-unit amenities through the app. Produced by Division7, the film leans into cinematic lighting and nostalgic visual cues to contrast urban street scenes with the quiet of a private residence. With creative input from Chris Clark, the production utilizes live-action techniques to bridge the gap between apartment hunting stress and domestic comfort. The final polish includes sound design from Squeak E Clean Studios and editorial work by EXILE, grounding the digital search experience in a relatable, narrative-driven framework.
Zillow · The Sound of Coming Home - History
Zillow’s documentary-style campaign, 'The Sound of Coming Home – History,' explores the deep emotional ties between families and their residential spaces. Centered on a protagonist rediscovering her childhood home, the film interweaves contemporary footage with archival materials to map a multi-generational narrative. Produced by GOOD COMPANY, the project leans into a nostalgic aesthetic, utilizing live-action techniques alongside lo-fi home video effects. By balancing modern cinematography with tactile, vintage-inspired visuals, the work frames the home as a repository of personal history and family connection.
Zillow · Offer Accepted
Zillow’s 'Offer Accepted' campaign tracks the journey of home buying through a series of domestic interactions between a real estate agent and their clients. Set within a suburban residential environment, the narrative highlights the professional guidance provided during the search and purchase process. Produced by 72andSunny LA, the spot utilizes a clean, live-action technique to ground the experience in familiar, domestic settings. The cinematography leans into natural lighting to emphasize the warmth and clarity of the home-buying experience.
Zillow · Commute
Zillow’s latest campaign, titled Commute, explores the common tension between professional life and residential location. The narrative spot follows a couple through their daily routine, capturing the moment they pivot from reflecting on a tiring transit experience to exploring new living options via the Zillow app. The film leans into a clean, cinematic aesthetic, alternating between the cool tones of urban night streets and the inviting, warm domestic lighting of the couple’s kitchen. With creative development handled by 72andSunny LA and media planning by Canvas Worldwide, the spot highlights the practical integration of digital property tools into modern living. Techniques such as live-action capture and high-contrast interior lighting help ground the narrative in a relatable, everyday context.
Zillow · BRUNCH
This commercial spot for Zillow, titled BRUNCH, depicts the journey of a homebuyer using the platform to navigate the real estate market. The narrative follows a protagonist as she browses listings on her smartphone, coordinating with her agent, Travis, before transitioning into suburban property tours. The production leans into a clean, live-action technique, alternating between intimate indoor settings and daylight exterior shots of neighborhood streets. The visual language emphasizes candid interactions throughout the house-hunting process, supported by warm lighting and grounded, realistic performances.
Zillow · There's No Place Like Zillow - Nightswimming
Zillow’s latest campaign, 'Nightswimming,' presents a series of atmospheric vignettes centered on the quiet, nocturnal hours spent in a residential pool. This commercial video leans into a moody aesthetic, utilizing high-contrast lighting to highlight the intersection of underwater movement and suburban environments. Produced by Love Song and The Lift with creative development by FIG, the piece focuses on the immersive quality of these private settings. The sound design, handled by Barking Owl and Free Design, complements the visuals to establish a sense of place.
Zillow · There's No Place Like Zillow - Love Is in the Air
This campaign for Zillow, titled 'There's No Place Like Zillow - Love Is in the Air,' follows a couple as they move through a residential home. The project leans into live-action techniques to portray the intimate experience of entering a new living space, focusing on domestic interiors and a warm, neutral colour palette. Developed by agencies FIG and Love Song, with production handled by Love Song and The Lift, the commercial highlights the emotive nature of the home-buying experience. Post-production and VFX were managed by Company 3 New York and The Mill London, while the sound and music components were provided by Barking Owl and Good Ear Music Supervision.
Zillow · The Haunt of Edith Thistle
Zillow debuts 'The Haunt of Edith Thistle,' an immersive virtual experience designed to showcase the platform's 3D home tour interface. The project utilizes a panoramic digital walkthrough that guides viewers through a traditional interior, highlighting specific architectural details like foyers and fireplace placements. Framed by motion graphics, the interface integrates a multi-level floor plan to provide spatial orientation. The interactive navigation tools allow for a detailed property exploration experience, balancing functional UI design with commercial real estate digital content.
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