This lifestyle campaign for Zillow tracks WNBA athlete Aliyah Boston through the milestones of purchasing her first home. The vertical-format series documents the process from property walkthroughs to closing, anchored by a candid and personal narrative.
Developed by the team at 72andSunny New York, the project leans into a live-action technique and clean visual aesthetic. By integrating personal footage with professional property tours, the content highlights the digital-first journey of the real estate platform.
