Zalanda

Zalanda, Nike · Back to School

Zalando and Nike present a collaborative campaign for their Back to School project, focusing on the intersection of sport and creative performance. The commercial features a series of vignettes, ranging from rhythmic drumming to football juggling and high-energy dance routines, captured with a cinematic sensibility. Produced by LE BERG, the film uses theatrical lighting and draped stage settings to frame the talent. The execution leans into live-action technique and dynamic vertical framing, highlighting the agility and movement of the performers across various athletic and musical disciplines. Creative work was developed by Zalando Marketing Services, with sound design by Monos Music and post-production by TMLS.