Yokohama Tire

Yokohama Tire · Aspects of Ambition

Yokohama Tire presents Aspects of Ambition, a documentary series that examines the dedication required for high-performance motorsport. Created in collaboration with Max Cooper, the project moves between visceral trackside action and intimate driver interviews to explore the intensity of professional racing. The series features dynamic, cinematic footage of race cars in motion and detailed shots of vehicle interiors. The creative direction employs a clean, high-contrast aesthetic, utilizing live-action technique and slow motion to frame the narrative across both film and static commercial assets.