Wax London

Wax London · Brand Identity

Justified Studio developed a comprehensive brand identity for Wax London, establishing a visual language grounded in clean, minimalist design principles. The project spans various touchpoints, including stationery suites, bespoke metallic hardware, and packaging collateral. Execution leans into high-contrast aesthetics, utilizing bold orange typography paired with crisp white paper stocks and textured surfaces. Key techniques such as emboss and deboss applications and deliberate shadow play define the tactile quality of the materials. The identity is applied across envelopes, letterheads, and shipping boxes, resulting in a cohesive commercial presentation that emphasizes modern, structural typography.