turntabl

turntabl · Brand Identity

The brand identity for turntabl, developed in collaboration with Control Studio and THE MOCKUPS, establishes a distinct digital-first visual language. The system leans into pixelated aesthetics and high-contrast color palettes, anchored by neon greens and pastel purples. It integrates geometric motifs, cursor icons, and custom typography, including PP Mondwest and PP NeueBit, to create a structured and recognizable presence across both physical and digital touchpoints. Techniques such as motion graphics and 3D rendering are utilized to apply this identity to a diverse range of deliverables, including outdoor billboards, digital mockups, and corporate merchandise. The design architecture emphasizes minimalist layouts and bold graphic design, ensuring the brand maintains a cohesive, tech-forward character throughout its various applications.