Tesla
Tesla's pioneering electric vehicles and safety-focused automotive campaigns
Featured Tesla projects
This week's top Tesla projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Tesla · Superhero
Tesla’s commercial, titled Superhero, captures a classroom setting before transitioning to an expansive exterior landscape. The narrative centers on a student and a runner against a vast backdrop, utilizing a cool colour palette to establish a cinematic atmosphere. The production, featuring work from The Deli, relies on soft natural lighting to define the live-action aesthetic throughout the piece.
Tesla · Designed for Safety
This Tesla commercial, titled Designed for Safety, juxtaposes the organic form of the human hand with the technical engineering of automotive safety features. The film moves through a series of urban and controlled environments, transitioning from the confined lighting of a parking garage to the natural brightness of a cityscape. Produced by Feels Like Home, the project utilizes a polished live-action technique to highlight interior elements such as the steering wheel and child safety seats. The visual narrative relies on a cool, minimalist palette of deep blacks and grays to emphasize the architecture of the vehicle and its surrounding environment, delivering a cinematic look throughout the spot.
Tesla · BTS
This behind-the-scenes look at a Tesla automotive commercial captures the technical orchestration of a high-end EV shoot. The production, helmed by Feels Like Home, utilises a large industrial soundstage outfitted with LED volume screens to project dynamic environments behind a stationary vehicle. The documentary-style footage highlights the interplay between robotic camera arms and real-time lighting adjustments. Post-production and VFX are managed by Alter Ego, with additional editing provided by Barbershop Editing, showcasing the raw, cinematic workflow required to execute the campaign.
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