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Tesla: Superhero

Brand
Date

Apr 2024

Description

Tesla’s commercial, titled Superhero, captures a classroom setting before transitioning to an expansive exterior landscape. The narrative centers on a student and a runner against a vast backdrop, utilizing a cool colour palette to establish a cinematic atmosphere. The production, featuring work from The Deli, relies on soft natural lighting to define the live-action aesthetic throughout the piece.

Style

Horizontal, Cinematic, Cool

Techniques

Natural light

Industries
Color
Light Grey
Off-Black
Background

Education Building

Context

TVC / TV Commercial

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