Tesla: Designed for Safety

Nov 2021

This Tesla commercial, titled Designed for Safety, juxtaposes the organic form of the human hand with the technical engineering of automotive safety features. The film moves through a series of urban and controlled environments, transitioning from the confined lighting of a parking garage to the natural brightness of a cityscape. Produced by Feels Like Home, the project utilizes a polished live-action technique to highlight interior elements such as the steering wheel and child safety seats. The visual narrative relies on a cool, minimalist palette of deep blacks and grays to emphasize the architecture of the vehicle and its surrounding environment, delivering a cinematic look throughout the spot.

Horizontal, Cinematic, Polished

Carpark

TVC / TV Commercial