Tesla: BTS
Brand
Date
Nov 2021
Description
This behind-the-scenes look at a Tesla automotive commercial captures the technical orchestration of a high-end EV shoot. The production, helmed by Feels Like Home, utilises a large industrial soundstage outfitted with LED volume screens to project dynamic environments behind a stationary vehicle. The documentary-style footage highlights the interplay between robotic camera arms and real-time lighting adjustments. Post-production and VFX are managed by Alter Ego, with additional editing provided by Barbershop Editing, showcasing the raw, cinematic workflow required to execute the campaign.
Style
Documentary, Horizontal, Cinematic, Raw
Techniques
Drone footage
Industries
Color
Scarlet
Jet Black
Background
Warehouse
Context
Backstage / Behind the Scenes
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