This behind-the-scenes look at a Tesla automotive commercial captures the technical orchestration of a high-end EV shoot. The production, helmed by Feels Like Home, utilises a large industrial soundstage outfitted with LED volume screens to project dynamic environments behind a stationary vehicle.
The documentary-style footage highlights the interplay between robotic camera arms and real-time lighting adjustments. Post-production and VFX are managed by Alter Ego, with additional editing provided by Barbershop Editing, showcasing the raw, cinematic workflow required to execute the campaign.