Taubmans
Featured Taubmans projects
This week's top Taubmans projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Taubmans · All Weather
Taubmans presents a grounded, relatable narrative in its latest brand film, All Weather, which leans into the authentic rhythms of home improvement to demonstrate the efficacy of its signature paint line. Rather than relying on hyper-polished aesthetics, the campaign embraces a natural, live-action technique that highlights the tactile reality of restoring a weathered wooden fence. Through a cinematic lens, the viewer follows a central character whose meticulous sanding and brushwork emphasize the durability of the product, transforming a neglected exterior into a crisp, refreshed focal point. The film excels in its subtle storytelling, where the quiet observation of a neighbor adds a layer of community warmth to the otherwise functional demonstration of the brand's quality. Production by Good Oil brings a sense of sincerity to the suburban setting, while creative input from Anastasia Castell ensures the messaging remains focused on the tangible results of the painting process. With seamless post-production work from The Editors and an evocative soundscape crafted by Anna Chapman and Electric Sheep, the project successfully elevates a routine DIY task into a compelling commercial narrative. By blending lifestyle warmth with clear product benefits, the film captures the intersection of pride and maintenance, reinforcing Taubmans as a reliable partner in protecting residential spaces against the elements through its high-performance, weather-ready formula.
Taubmans · Making Painters | 3 in 1 Salmon
Taubmans explores the practical application of their product range in this commercial spot for the Making Painters campaign. Focusing on the 3 in 1 Salmon primer, the project documents a domestic renovation process through a series of direct, live-action sequences. Developed alongside agency creative Anastasia Castell and production house Good Oil, the film highlights the preparation phase of interior painting. Post-production by The Editors and a soundscape from Anna Chapman and Electric Sheep Music support the clean, natural light aesthetic.
Taubmans · Taubmans | Enduring 'Boogers'
Taubmans presents the 'Enduring Boogers' campaign, a live-action commercial focused on the practical application of their paint within a domestic environment. The film depicts a relatable household scenario, capturing the transition from everyday wear and tear to a freshly repainted interior. Featuring cinematography and sound design delivered by The Editors and Electric Sheep Music, the production utilizes natural indoor lighting to maintain a clean aesthetic across hallways and living room settings. The project leans into a realistic narrative style, highlighting the durability and finish of the product in a standard residential context.
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