StreetEasy

StreetEasy · Be a Forever New Yorker 20th anniversary

To mark its 20th anniversary, StreetEasy launched the 'Be a Forever New Yorker' campaign, a promotional video series highlighting the platform's connection to the local urban landscape. The project features a sequence of iconic New York City destinations, including the Guggenheim Museum, Gage and Tollner, and Roberta's Pizza. Utilizing a vertical format and clean, live-action techniques, the campaign integrates branded reservation cards into each location to emphasize a long-term commitment to the city. The work relies on quick cuts and bold text overlays to navigate the viewer through various neighborhood staples.