Sopha
Featured Sopha projects
This week's top Sopha projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Sopha · Magical Christmas
Sopha's 'Magical Christmas' campaign captures the warmth of seasonal hosting, centering on meticulously styled residential interiors. The production focuses on festive home furnishings, from dining arrangements prepared for gatherings to the subtle interplay of holiday decor. Developed with creative input from AdSmart from Sky, the spot utilizes a live-action technique to translate the inviting atmosphere of the holiday season. The visual narrative relies on golden hour lighting and rich textures to frame the product range within a cozy, domestic context.
Sopha · October 2021
This commercial for Sopha highlights the retailer’s showroom in Highbridge, showcasing a range of home furnishings and contemporary sofas. The project utilizes live-action techniques to explore the store's vibrant interior displays, moving from the yellow storefront into curated living space layouts. The film captures a selection of home decor, including brick accent walls and textured fabric upholstery in grey, gold, and teal palettes. AdSmart from Sky led the creative development of the campaign, which focuses on the variety of styles and cozy setups available to customers.
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