SNUG

SNUG · Brand Identity

The brand identity for SNUG establishes a vibrant aesthetic centered on monochromatic magenta tones and high-contrast graphic elements. The project defines a cohesive commercial visual language through clean geometry, 3D render / CGI techniques, and a recurring eggplant motif that serves as a playful focal point across various touchpoints. Developed by Carla Palette and Bendito Mockups, the design system features bold black typography applied across physical packaging and large-format outdoor billboards. The presentation emphasizes a structured, minimalist approach to retail branding and product packaging design.