Snapchat
Featured Snapchat projects
This week's top Snapchat projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Snapchat · Best Day
Snapchat’s Best Day campaign showcases the platform’s core interface features, highlighting interactive selfie filters and messaging tools. The project leans into a vibrant aesthetic, utilizing saturated color palettes and graphic icons to emphasize the mobile experience. Produced by agency Emotive with media support from OMD, the digital commercial utilizes motion graphics to frame the smartphone screen. The composition features bold typography and dynamic text overlays to maintain a fast-paced, vertical format intended for mobile consumption.
Snapchat · Snap Creator Film
Snapchat explores the perspectives of digital creators in the Snap Creator Film, a project that highlights personal creative journeys and the evolving landscape of content production. The film features authentic interviews filmed across diverse home and studio settings, leaning into a documentary aesthetic that emphasizes candid reflection and community connection. Produced by HB Films with post-production by Black Hole, the project utilizes a natural light approach and intimate, live-action techniques to frame its subjects. The film profiles several creators as they discuss their experiences, blending interior environments with personal artifacts to maintain a clean, grounded visual tone.
Snapchat · Walkies
Snapchat’s 'Walkies' campaign is a series of vertical video spots designed for social media feeds. The work pairs live-action footage of friends and pets in outdoor settings with bold, minimalist typography. Produced by Emotive, the campaign leans into vibrant, saturated color blocks and motion graphics to frame the brand's visual identity. Media strategy for the project was managed by OMD.
Snapchat · Mystery Date
Snapchat's Mystery Date campaign features a series of fast-paced vertical video clips centered on the social media platform’s interface. The creative, helmed by agency Emotive with media execution by OMD, highlights candid interactions among young adults through a blend of live-action technique and candid, slow-motion sequences. The project leans into the mobile-first aesthetic with its characteristic yellow brand palette and integrated chat overlays. The work is designed specifically for short-form, portrait-oriented digital formats, emphasizing a contemporary look that prioritizes rapid, expressive communication.
Snapchat · Say it in a Snap
Snapchat’s 'Say it in a Snap' campaign captures the spontaneous energy of daily life through a fast-paced montage of creator-led content. Designed for mobile, the vertical video series focuses on candid, authentic interactions that reflect modern digital storytelling. The execution relies on a clean, live-action technique interspersed with dynamic motion graphics. Graphic text overlays and vibrant colour grading help tie together the diverse set of vignettes, which range from intimate indoor settings to spontaneous outdoor moments. The campaign was created by agency Toaster.
Snapchat · Open your Snapchat
Snapchat’s global campaign, 'Open your Snapchat,' highlights the evolving functionality of the platform's camera capabilities. The project features a sequence of live-action commercial footage, utilizing drone footage to capture urban railway stations alongside close-up interactions with augmented reality lenses via mobile devices. Creative production emphasizes the brand's signature yellow aesthetics and clean visual layout to demonstrate public engagement with QR codes and interactive filters. The campaign content alternates between high-energy crowd shots and direct-to-camera screen recordings to showcase the user experience within the digital platform.
Snapchat · Open Your Snap
Snapchat’s digital campaign, 'Open Your Snap,' explores the platform’s cultural presence through a high-energy documentary-style lens. Developed by The Network, the video project maps the intersection of user interface design and public discourse. Utilizing a rapid-fire editing technique, the work weaves together news headlines, platform commentary, and smartphone interface elements. The visual execution relies on bold typography and sharp transitions between monochromatic and signature yellow frames to frame the app's evolution within the broader digital landscape.
Snapchat · Wait'll You See This
Snapchat launches its 'Wait'll You See This' campaign, a surreal commercial journey that subverts the routine of daily digital engagement. The film transitions from a standard subway commute into a series of dreamlike vignettes, moving through environments occupied by vintage media displays and unexpected office figures. Produced by Biscuit Filmworks with creative from Snap, the piece uses a fusion of live-action filmmaking and surreal VFX. The project leans into cinematic lighting and deliberate art direction to shift the viewer's perspective on how digital platforms interact with physical reality.
Snapchat · Less Social Media. More Snapchat.
Snapchat’s 'Less Social Media. More Snapchat.' campaign features a fast-paced sequence of vertical self-portraits and lifestyle imagery, contrasting minimalist text overlays with candid, high-energy clips. The production leans into a contemporary digital aesthetic, capturing diverse individuals across residential and outdoor settings to frame a narrative around authentic self-expression. Utilizing a live-action technique, the commercial emphasizes a clean visual language through rapid transitions and precise editing. The project was supported by post-production and VFX teams including Trafik, a52, and Johannes Gamble, with audio production by Good Ear Music Supervision and Beacon Street Studios.
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